Wednesday, March 21, 2012. For want of a message can the battle be lost? The right nail makes a big difference not just in the shoe and a horse but in the whole of a kingdom! Whether you write a document, print a brochure, launch a website or produce a video of your work, the concept you create and the message you disseminate are crucial in making your communication effective. Philipose Vaidyar and his team can work with you in making your concepts clear, your content of communication creative and develo.

So the writer who breeds more words than he needs, is making a chore for the reader who reads. In publishing, less is invariably more. Critical content is precise and to the point. In this information overloaded world there has never been a greater case to keep it short, simple and snappy. Gerry McGovern and Rob Norton.

Im Elsa Pla, the Write Cook.

Sunday, July 19, 2015. I read both fiction and non-fiction, but it feels different for me. I guess I read non-fiction because I feel I have to do it to be smart or knowledgeable. Why do I slog through non-fiction and skate through fiction. Which do you prefer and why? .

As you can probably tell from the date on the previous entry, I have been neglecting my blog in a terrible way.